Freshly Brewed!

Freshly Brewed! Twice a month, we share the latest product updates from Appbrew, along with the lessons we learn from Shopify DTC, growth marketing, product building, and more!

This edition is a big one. We're pulling back the curtain on how we're rethinking ecommerce app development and building with the ecommerce community at Appbrew, so brands and partners can build faster than ever and craft great mobile experiences for their customers.

Highlight: Democratising Mobile Experience Through Code Access

We're redefining how brands build, scale, and ship on the Appbrew platform. Faster, smarter, and beyond the limits of what any single team can build in-house.

The problem statement

Every brand and partner comes with a unique set of needs. For a long time, every customization request routed through our team and while we delivered, it came at a cost.
Each one-off build quietly added to a backlog, and that backlog became the ceiling on how fast our partners could move. The bottleneck wasn't capability. It was the model itself.

What we did about it

With Code Access, we're opening the platform up for everyone:

  • Brands get platform and code access to build and own their own features

  • Partners can build on top of Appbrew directly and continue shipping their latest features

Why it matters

Brands get exactly what they need, faster, and partners become force multipliers for the entire platform. The brands and tech partners that build on top of Appbrew stop waiting in a queue and start shipping on their own timeline.

See It in Action: Built by Brands, for Brands

Our code access model is already live across brands. Click through to watch each one in action.

1. Sudathi, AI Search in app

Intelligent, AI-powered search that helps shoppers find products faster and more accurately inside the app.

2. Dista, country-based shipping and "Buy More to Save More" on the PDP

Dynamic product detail pages that surface country-specific shipping options and volume-based discounts to lift average order value.

3. Salty, image upload for engraving products

Product customization that lets shoppers upload their own images for engraving, creating a genuinely personalized buying experience.Explore all features.

Brand Spotlight

Hyphen

Built a personalized mobile commerce engine with Appbrew

“Appbrew has an extremely user friendly interface and an excellent team to support customer concerns. Highly recommended for someone looking to build an app effortlessly.”

-Aayushi Jain, Senior Product Head, Hyphen

Kiyoko Beauty

Turned a brand refresh into a high-conversion mobile experience

“We didn’t want just another sales channel. We wanted an app that reflected our new brand identity, delivered a premium shopping experience, and helped us convert our most loyal customers better than mobile web ever could.”

- Kevin Sun, Co-founder, Kiyoko Beauty

Podcast Spotlight

Brewed Ep. 7 | How He Scaled a Denim Brand from $20M to $50M | Steve Morales on Retention, LTV & Growth

Don’t miss any of the previous episodes!

Adam Greenbreg | One Bone

Jaya Halapete Iyer | Svaha USA

Cecilia Tsai | MiaMily

Rebecca Lendino | Mixology Clothing Co.

That’s all for now. We’ll be back with more soon!