Twice a month, we share the latest product updates from Appbrew, along with the lessons we learn from Shopify DTC, growth marketing, product building, and more! For more, check out Brewed Podcast

This month’s updates are focused on giving teams more control over app experience, A/B testing, unlocking new ways to engage customers, and making the cart experience more powerful.

At Appbrew, we believe in empowering brands to build unique experiences for their customers, on top of Appbrew’s core features. You can build your brand’s app as wild as your imagination!

Note: You’ll need developers, or perhaps an agency, to leverage this module for your brand. Talk to us to know more.

Feature: A/B testing (Enterprise plan)

Appbrew now supports full A/B testing directly inside Studio, allowing:

You can create, schedule, and manage these experiments, compare control vs variant performance, and track key metrics like conversion rate, add-to-cart, and revenue, all from the dashboard.

Why it matters

Small changes in layout, messaging, or merchandising can drive meaningful lifts. A/B testing helps you find what works best with your most loyal customers, and scale it with confidence.

Feature: Geofencing via Klaviyo (Enterprise plan)

With Geofencing via Klaviyo, brands can now trigger push notifications when users enter or exit specific physical locations such as stores, malls, or event spaces. Once a geofence is set up in Klaviyo, the app can detect when a user is nearby and trigger relevant messages automatically.

Why it matters

Timely, location-based messaging lets you engage customers at high-intent moments, whether it’s driving store visits or activating campaigns around physical events.

Feature: AI support functionality for Appbrew platform

The new AI support flow allows teams to create and manage support tickets directly from within the Appbrew dashboard.

Why it matters

Milo offers immediate support. Teams can report issues, track progress, and share feedback without leaving the platform.

Feature: Cart experience update

Appbrew’s revamped cart system makes it easier for customers to update size or color directly within the cart, or see the pricing and discount structures clearly. Users can interact with free gifts and bundles more intuitively, thus increasing upselling potential.

Why it matters

Configurability at cart directly lifts conversion and AOV.

App optimized for drop pulls 4.5x higher customer lifetime value

“Appbrew has a fantastic product and has been a pleasure to work with. The interface is intuitive and easy to use and has allowed us to increase our conversion rates. Whenever we have a question they are prompt to reply and happy to work with you to develop a solution. Fantastic company.”

- John Wintersteen, Director, Corporate

Switched to Appbrew for a better app experience

“What really sets Appbrew apart is their commitment to continuous improvement; they’re always refining features and proactively making the product better. We couldn’t have asked for a more supportive and capable mobile app provider and highly recommend them.”

- Jaya Halepete-Iyer, Founder, Svaha USA