Freshly Brewed!
Twice a month, we share the latest product updates from Appbrew, along with the lessons we learn from Shopify DTC, growth marketing, product building, and more! For more, check out Brewed Podcast
This month's updates are focused on making analytics more actionable, keeping missed notifications discoverable, and collecting customer data for personalization. We also explore how influencer brands are killing it with Appbrew apps.
Also, episode 4 of the Brewed Podcast is now live, featuring Rebecca Lendino, VP, Mixology Clothing Company.
Product Updates
App customers will never miss your notifications (Enterprise plan)
Your customers can now view their last 15 days of push notifications inside your app, with deeplink support. Missed or dismissed notifications no longer mean lost conversion opportunity.
Why it matters
Users can revisit the offers and updates you sent them on their own time, extending the life of every push you send.
Customer profiles are more personal (Enterprise plan)
Brands can now configure custom customer fields such as date of birth or gender and map them to Shopify metafields. The update also includes templates for common fields and improved input components like calendar-based date selection.
Why it matters
Richer customer data enables better segmentation and more relevant experiences, helping brands build stronger relationships and drive repeat purchases.
Milo now generates app analytics charts
Milo can now generate charts directly from analytics queries, allowing teams to instantly visualize metrics like revenue, orders, and app conversion, without working through raw tables.
Why it matters
Marketing teams can spot trends faster, compare performance more easily, and take quicker decisions.
How Creator-led Brands Scale with Appbrew
Creators build a community on walled gardens. Appbrew enables them to own, nurture, and monetize the community with deeper engagement.
BEAST LIFE - App gets 3.8x higher CR compared to web
Gaurav Taneja built one of India's most trusted fitness communities as Flying Beast. Beastlife's Appbrew-powered app turns that trust into transactions, with a mobile experience designed to drive repeat purchases and long-term loyalty.
Overlays - App drives 54% of DTC revenue
For Overlays, drops move fast and community attention is everything. Appbrew gives Shlok Srivastava's brand a high-performance mobile channel that captures purchase intent the moment it peaks.
Brewed Podcast - Ep.04 is now live!
From 17-year-old sales associate to VP at Mixology, Rebecca's journey is a masterclass in what truly drives fashion retail. In this episode of Brewed, she breaks down how modern fashion brands win by combining data, intuition, and customer obsession.
Love the insights? We have a lot more in store for you!
Curious how the features listed here could improve your app experience?
See you again in a fortnight!