Hi, I’m Abhijeet. Twice a month I share the latest product updates from Appbrew, along with the lessons I learn from Shopify DTC, growth marketing, product building, and more! For more, check out Brewed Podcast

Are you a DTC founder or executive looking to set up AI workflows [Claude, OpenClaw, or any other] for yourself or your team? We have setup multiple such agents for our teams, would love to do it for you too. Pick a time and let's get you started.

This month’s updates are focused on making that discovery experience richer and more intuitive.

Lifestyle imagery is one of the most powerful merchandising tools for fashion and lifestyle brands. The new Product Hotspot block allows brands to place interactive product links directly inside images, letting customers tap and explore items within the scene.

For instance, a fashion brand can tag multiple pieces within an outfit image, while a home decor brand can highlight individual products inside a picture of a styled room.

Why it matters: Shoppers increasingly discover products visually. Turning inspiration-driven images into interactive shopping experiences can increase engagement and shorten the path to purchase.

For products where results matter, like beauty, skincare, fitness, or apparel fit, visual comparison can dramatically influence purchase decisions.

The Before and After block allows customers to compare two images using an interactive slider, helping them clearly see transformations or outcomes.

Why it matters: When customers can easily visualize results, hesitation drops. Clear comparisons help build trust and confidence before purchase.

From a Mom Solving Her Own Problem to Building a Million-Dollar Brand

"Running a family and running a business are quite similar... as a parent, you cannot give up. You are always their parent. And I think the most successful businesses: they persist, and they never give up."

-Cecilia Tsai

In our latest podcast episode, we speak with the founder of Miamily, Cecilia Tsai, about how her search for a better travel solution for her own family grew into a global brand helping parents travel more easily around the world.

Listen to the story behind the idea, the challenges of building a successful brand, and the mindset that helped turn a personal problem into a thriving business.

Curious how these features could improve your app experience?